What is digital marketing

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What is digital marketing 

📝 Article 1: “What Is Digital Marketing? A Beginner’s Guide”  

*Draft:*  

Digital marketing refers to the strategy of promoting brands, products or services through online and digital channels such as websites, social media, email and mobile applications. [1]   

Unlike traditional marketing channels — like print, television or radio — digital marketing allows for precise targeting, real‑time analytics and interaction with the audience at scale. [2]   

*Why it matters:*  

• Businesses can reach global audiences with lower cost. [3]   

• Consumers use digital devices (smartphones, tablets) to shop, search and engage.  

*Key channels of digital marketing:*  

1. Search Engine Optimization (SEO) & Search Engine Marketing (SEM).  

2. Social Media Marketing (Facebook, Instagram, TikTok).  

3. Email Marketing & Content Marketing.  

4. Pay‑Per‑Click (PPC) Advertising. [4]   

*How to start:*  

• Define your target audience and goals.  

• Select the right channel(s).  

• Create valuable content/ads.

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